No point asking good questions if you don’t know how to listen. Listen for pleasure and pain signals that will influence decision making
Doing an activity is painful because you have a problem list with undesired results where progress as been blocked by roadblocks
In a perfect world you would dream scenario avoiding negative side-effects. This could positively impact items of value between low estimate and high estimate per unit of time. With potential for added positive side effects
You would be prepared to lose opportunity cost to move forwards as your motivation to resolve this problem is motivation while others in your situation would likely include market size
Focus on triggers that lead to realisation that the current way of solving problems wasn’t working or that they would need to make a change in the future.
Tell me about how you looked for a product to solve your problem. What kind of solutions did you try? Or not try? Why or why not?
Identify emotion changes and what causes shifts