Engineer Dreams into Reality

So much gets lost in the noise of what next. Step outside of the eye of your mind to realign with intention and the values that spark that ambition.

Model => Perception => Intention loop

Observe, Orient, Intent, Prioritize, Storify, Act, Learn, Evolve.

  • Hone engineering to elucidate dreams
  • Elucidate your dreams to push engineering
  • Nothing is permanent
  • refresh your mental model

It is not what you know, but knowing what to ask that makes the critical difference.


Substance: Define the truth, build your value system.

Collective success relies on the ability to grow knowledge establishing best habits to use that knowledge as rapidly as possible.

It is the ability to teach that unlocks greater value. Collect great questions as these are eternal, while even the best solutions are locked in time.

  • What holds value and why?
    • Time is the most valuable asset we have
  • Establish a nomenclature for fast accurate communication
  • Discipline equals freedom

Boil things down to the most fundamental truths and then reason up from there Elon Musk


Connection: Follow your gut, sell your why

  • Develop instinct, something machines can’t possess
  • How are things trending? What direction is the world turning?
  • What problem are you here to solve?
  • How will you recognize the signs of success or failure?
    • What decisions will those signs enact?
  • Can you sell belief? Have you made your first critical convert?

Your work is only as good as your ability to sell it! The bigger the ideas the more you need a Trojan Horse


Structure: Build trusted solutions based on relationships, first principles, strong habits, pattern matching and expertise with select tools over fictitious requirements planning.

Happiness must be in the process as much as the result.

  • Engineer good habits
    • Focus is the most important skill - learn to say no
    • Keep things loose but listen to everything and develop filters for signals
    • Fail loud, fail early
  • Develop a consistent nomenclature and glossary
    • Rapid and accurate communication
    • Ability to react quicker
  • Develop rituals to get into flow
    • Create mantra to stay on track

Confidence isn’t about knowing the outcome. It’s about knowing how to deal with the obstacles and feeling certain that you can figure it out.


Qualify: Look at reality from all perspectives.

  • Take care of the downsides and the upsides will take care of themselves.
  • Create feedback loops of strong integrity
  • Do your results tell your values story from all perspectives?
  • What are you willing to sacrifice? Have you invested your time wisely?
  • Are you deciding your fate or are you being decided upon?
  • Be your own worst competitor

Reality leaves a lot to the imagination John Lennon


Relationships: Human connections are more important that processes. But processes can help build stronger connections. Respectful non-conformists - will do extra investigate a hunch then realign.

  • NO DICKS!!!
  • Commitment over talent
  • Build a network of complementary skills and opposing insights
  • Work with people that have desire to teach what they learn
  • Engineers that can sell are most valuable because their interest is genuine

In the end the love you take is equal to the love you make

What next?

What question are you going to wish you asked yourself three months from now?

If I had 20 days to solve a problem, I would spend 19 days to define it. Albert Einstein

The fight for simplicity takes documentation, inspiration and iteration.

Don’t stop till you have followed the stream to the extremes.


Listen to everything but be strict on what to act on. Find the common threads to repackage into a bigger vision that can be filtered by value as appropriate for a particular audience, get the story in alignment then establish the myth.

Systems have a common core just the nomenclature that differs, automate as much as possible to focus on the algorithm that unlocks value.

If you are not suffering through a bit of pain the goal is not big enough to truly be rewarding.

  • Ethos Pathos Logos Kairos Topos
  • Remain the curious outsider
  • The path is more important than the result
  • Keep searching for the truth
  • What goes around comes around
  • mantra…
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