Dreams Engineer Reality

  • Why are you here?
  • How do you make good decisions to make the most of opportunity?

Get into the flow

Observe, orientate, extrapolate, evaluate, communicate then commit to doing the right thing at the right time for the right reasons in the right way.

Use checklists that help you make smart decisions in complex environments to maintain a state of flow on the path to optimum value realisation.

  • Define value
  • Feel the pain
  • Fuel the fire
  • Engineer trust
  • Replicate owners
  • Decide with knowledge
  • Evolve the story

Value Creation

You can’t create value if you don’t know what it is?

Strive to align your customer’s values with your own.

Time is your most valuable asset!

Waiho kia patai ana, he kaha ui ti kaha


Reality leaves a lot to the imagination.

Cashflow buys time

  • Arbitrage location and knowledge to maximise income value
  • A cash flow forecast that’s tied to a working budget is critical
  • Continously track and adjust position to maintain freedom

Face up

If I had 20 days to solve a problem, I would spend 19 days to define it. Albert Einstein


Job to be done

Demonstrate leadership - sell a vision for the future, defining what success looks like, who should care and why.

  • What if … ?
  • If only … ?
  • When this happens … ?

The Future

  • Software is eating the world and the web is eating software
  • Starbucks is a tech company that sells coffee
  • The future is already it just isn’t evenly distrubuted
  • We’re all tech workers now
  • Rapid capture and spreading of knowledge is fundamental to success

Imagine the path

  • Use the doodle
  • Find images aligned with intentions
  • Colour your conviction
  • Identify early signs of success and failure?
  • Agree threshold decisions

The starting point of all achievement is desire Napoleon


Job to be done

Engineer discipline with a methodical, consistent approach to continuous improvement to gain the freedom to dream bigger.

What do you have the talent for delivering?

  • Automate everything that can be
  • Enable low cost experiementation
  • Reason from first principles
  • Master the tools of the trade

Engineering Principles

If you don’t know who and why (how to sell your solution) before you come up with what. You are wasting time.

  • Establish inputs and desired outputs
  • Look for common patterns, flows
  • Sketch the process
  • Solve the simplest problem
  • Work backward
  • Establish the algoirthm
  • Get creative
  • Ask a more insightful question

Boil things down to the most fundamental truths and then reason up from there Elon Musk

Establish the rule of thumb

Create simple checklists that simplify complex ambitions into easily interpreted blocks. Try to use the law of four.

Define an achievable action that will provide a step improvement to the current situation that provides a foundation for further progress.

  • What do you need to know?
  • How can technology automate your processes?

Conditions for flow

  • Develop rituals
  • Laser focus is essential - learn how to say no
  • Evolve a consise internal language
  • Store all information but have strict filters for what to act on
  • Use mantra to stay on track

Confidence isn’t about knowing the outcome. But embracing obstacles feeling certain you find a solution

Information Technology

If selling software to others you have to make UX accessible to the lowest sophisticated user, however if you use software to optimise a business internally who can run faster and looser with the rules as process and shared wisdom fills these gaps.

Think micro, explore everything.

Stand on the shoulders of giants

Identify a maximum of four thought leaders per subject that have opinions worth considering.

  • What are the core ideas of their discipline?
  • How do they break a problem down?
  • How do they structure knowledge?
  • How do they apply that knowledge?


Those that think like owners create greater value.

Strong teamwork is more important than results, relationships more important than process, but good processes help build stronger connections.

Gather those that get the job done and still share a laugh in the toughest situations. Build teamwork on common values and dedication to helping each other level up.

Find the right balance of…

  • respectful non-conformists that do extra to investigate a hunch then realign
  • friends and strangers
  • experience and exuberance
  • young and old
  • individualism and cohesion
  • patience and gratification
  • generalists and specialists
  • commitment over talent
  • complementary skills and opposing insights
  • makers and sellers

Relationship Management

Everyone is a customer and potential salesperson.

Have genuine empathy and desire to improve the life of those you are in a unique position to help.


Recognise action from system one thinking! Create feedback loops with integrity and have the discipline to take action.


Evolve a shared decision making framework and maintain a decision log so you don’t waste time rehashing old thought processes.

  • Is the timing right?
  • Are you acting in your fate or a passenger?
  • What are you willing to sacrifice?
  • What is the minimum you need?
  • Are results aligned your your values?

Systemize lessons learned

The meta of the matter unlocks the value story

  • What question are you going to wish you asked yourself three months from now?
  • What action can you take now for maxium benefit of your value system?
  • How do you recongise the wrong path?.

The greatest thing by far is to be a master of metaphor Aristotle


  • Remain a curious outsider
  • Bonds are more important than the results
  • Drive the myth, build a legacy

Myths are public dreams, dreams are private myths Joseph Campbell

© Copyright 2016, Dreamineering