Make change

Engineering takes discipline coupled with curiosity to conceptualise solutions to the big problems. Where the ability to identify the correct question first is of vital importance.

Engineer discipline with a methodical, consistent approach to continuous improvement and gain the power to conceptualise grander dreams.

  • Automate everything that can be
  • Enable low cost experiementation
  • Reason from first principles
  • Master the tools of the trade


Achieving the most with the least


We first make our habits, then our habits make us John Dryden


Make it work

The Web

Software is eating the world, the web is eating software


Leverage technology master your craft.


Bring it all together, set the standard

Establish the Rule of Thumb

Create simple checklists that simplify complex ambitions into easily interpreted blocks. Keep length within 4-7 items. Better to break up concepts into smaller sublists if needed.

Define an achievable action that will provide a step improvement to the current situation that provides a foundation for further progress.

  • What do you need to learn?
  • How can technology automate your processes?

It is better to extract tools from something that works well than make a tool with thea aim of making something work well.

Conditions for flow

  • Develop rituals
  • Laser focus is essential - learn how to say no
  • Consise internal language
  • Store all information but have strict filters for what to act on
  • Use mantra to stay on track

Confidence isn’t about knowing the outcome. But embracing obstacles feeling certain you find a solution

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